Primasteel

Primasteel is a steel manufacturing and industrial fabrication company based in Europe. Their business requires a strong, credible online presence to showcase their capabilities, certifications, and wide range of steel products. The original HTML design was fully coded but not editable, which made updates difficult for the internal team.

Primasteel reached out to Invogue Solutions to convert their static HTML website into a fully editable WordPress theme using WPBakery Page Builder, while keeping the design identical, the site fast, and the entire platform prepared for multilingual support (SK / EN / DE).

Primasteel needed a website that could grow with their company and be easy to maintain without touching code. Their goals included:

• Convert the existing HTML design into a custom WordPress theme
• Make all pages fully editable with WPBakery Page Builder
• Maintain the original clean, industrial design exactly as-is
• Ensure full responsiveness across all devices
• Add multi-language support for 3 versions (SK, EN, DE)
• Keep the code lightweight with no plugin bloat
• Deliver within a short timeline

They also requested optional speed optimization and basic SEO setup.

The main challenge was converting a static industrial website into a true WPBakery-powered WordPress theme, not just dropping the HTML into a template. Correct WPBakery integration required:

• Rebuilding all sections as modular, editable blocks
• Ensuring product sections and details remain structured
• Keeping layout consistency while enabling editor flexibility
• Making the theme fully translation-ready
• Maintaining performance despite multiple languages

Every page had to look exactly like the HTML version, but function like a dynamic WordPress site.

Invogue Solutions rebuilt the entire Primasteel site from scratch as a custom WordPress theme, replicating the original HTML design with pixel-level accuracy, while making every part editable through WPBakery.

1. Custom WordPress Theme Development
All pages were rebuilt including:

• Homepage
• About
• Products
• Product Detail
• Certifications
• Contact
• Company Information
• Resources

Every section was mapped into WPBakery for easy updates.

2. WPBakery Integration
We converted the HTML structure into flexible row + column layouts so the client can:

• edit text
• replace images
• update product info
• adjust call-to-action areas
• manage spacing and layout
-all without touching code.

3. Multilingual-Ready Architecture
The theme was prepared for WPML or Polylang, supporting:

• Slovak (SK)
• English (EN)
• German (DE)

The structure ensures translations won’t break the layout.

4. Performance & SEO Enhancements
• Clean codebase with no extra plugins
• Improved loading times
• Search-friendly HTML structure
• Lightweight scripts
• Optimized images

• A fully editable, multilingual WordPress site matching the original HTML design
• Smooth, responsive layout across mobile, tablet, and desktop
• Clean, structured WPBakery templates for easy updates
• Optimized performance and improved site speed
• A long-term foundation the client can grow without technical challenges

The final website now reflects Primasteel’s industrial strength and professional brand while giving the team full control over content updates.